Being Farmstrong: Samuel Whitelock

Publish date
Monday, 24 Aug 2026, 6:04AM

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When you think about Sam Whitelock, you probably think 153 Tests, two Rugby World Cups and performing under some pretty serious pressure. But these days, Sam’s swapped the footy paddock for the farm paddock, back home in Manawatu. And it turns out a lot of what he learnt playing rugby at the highest level applies pretty well to farming too.

In this episode of Being Farmstrong, Hamish McKay sits down with Sam to talk about pressure, leadership, mental fitness and what it takes to keep performing when things get tough. Sam’s been a Farmstrong Ambassador since 2016, so he knows the challenges rural people face. And there are some really practical takeaways here about looking after yourself, staying on top of things and being at your best, whether that’s on the farm or just in everyday life.

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