The Country with Beef + Lamb New Zealand: 75 years strong, the sheep & beef farm survey

Publish date
Wednesday, 4 Feb 2026, 3:04PM

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To understand where you’re headed, sometimes you need to look back. This year marks 75 years of Beef + Lamb New Zealand’s Sheep and Beef Survey — 75 years of data, insights, and trend-spotting that help farmers make informed decisions on farm.

In a special-edition podcast, brought to you by Beef + Lamb New Zealand and powered by The Country, Hamish McKay speaks with Beef + Lamb New Zealand General Manager of Insights, Julian Ashby. 

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